Peter Barnes talks to Dr. Wendy Bazilian, the author of “The Super Foods RX,” and Jeff Manning, Cherry Marketing Institute CMO about the rebranding of tart cherries and their health benefits.
It sure is nice to see the news getting out about the versatility, availability and healthfulness of tart cherries. Truth be told, I have never really loved the “Not Just Another Berry” tag line. I believe marketing should clarify, not confuse, and Peter Barnes rightly points out that cherries are not a berry at all.
My favorite part of the interview is when Peter Barnes exclaims, almost as if surprised, “They’re Delicious!”
We’d love to hear your thoughts. What do you think would make the best tagline or slogan for Montmorency Tart Cherries?
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