Tart Cherry Juice Hits the Road Running

Tart cherry juice has been making news headlines lately, as more studies are finding that cherry juice can help speed post-exercise recovery.  Last month,  Dave and I hit the road and headed south to represent King Orchards at the ING Georgia Marathon Health & Fitness Expo. This was an excellent opportunity for us to talk about tart cherries, and to introduce people to the great taste and wonderful nutritional qualities of King Orchards tart cherry juice concentrate.

The Health and Fitness Expo was held at the Georgia Dome the two days prior to the marathon. Race participants had to come through and pick up their numbers and race packets. It was free and open to the public, so there was a steady stream of runners, supporters, families, and members of the general public coming and going throughout the two-day event.

We had chilled cherry juice, and plenty of dried cherry samples for everyone to try. We also had several quarts of King Orchards Cherry Juice Concentrate, as well as 1 pound bags of dried tart cherries, and Red Recovery combo packs available for purchase.

We talked to thousands of people about Montmorency tart cherries and their unique nutrient profile. I think the best part was being able to share samples of our products and get so much great feedback.  Several people proclaimed, “These are the best dried cherries I’ve ever had!”

One of the nice things about being in the company of athletes and the fitness-interested is that everyone was happy to know there are no additives, no colorings, and no added sugars or sweeteners in our tart cherry juice.

Sometime it would be fun to do candid pictures or video of people’s reactions to their first taste of tart cherry juice.  Many are surprised to find the cherry juice is tart but not bitter, and describe it as sweeter and more refreshing than they imagine. We also see plenty of puckers, raised eyebrows, and exclamations of “Whoo! That’s tart!”

Our “Good for You” poster, designed by Kalmar Designs.  Doesn’t she look naturally fit & healthy as a result of regular exercise and a healthy diet which includes plenty of tart cherry juice and dried cherries?

Dave, my helper and honorary Cherry Ambassador, assisted folks with the cherry juice dispenser.  Dave was indispensable during this whole trip, providing the muscle to my madness. That was hard work, loading,  unloading and carting around cases of cherry juice, dried cherries, equipment and supplies.  Good thing he drank plenty of tart cherry juice!

Come to think of it, we both drank a lot of cherry juice over the course of  the weekend, and despite working and being on our feet for 12 hour stretches, we felt remarkably good and not too sore to go out exploring a little bit of Atlanta in the evenings.  That’s food for another blog, but I will say this: If  loving hot donuts and The Varsity chili dogs and onion rings is wrong, I simply can’t be right all the time.

We were so busy both days that we didn’t get to explore all the other vendors’ booths, but we did meet some great folks in our vicinity. We were across from All3Sports (we are seriously thinking about springing for the compression socks they sell for hiking and camping), next to the Children’s Tumor Foundation (Dedicated to improving the health and well being of individuals and families affected by the neurofibromatosis), and down the lane from The Arthritis Foundation Joints in Motion Team (they train folks to run and walk marathons, and raise funds and awareness on behalf of the Arthritis Foundation to fight arthritis), Women’s Running Magazine, and Sweaty Bands (who says you can’t be stylish as you sweat?).  Everyone was incredibly friendly and enthusiastic about their work and how it promotes well-being, health and fitness.

Kudos to all the marathon participants, and thanks to all who stopped by our booth. We had a great time meeting everyone, and were thrilled to see so many people with roots and family in Michigan.  A special thank you to Marie Spano, MS, RD/LD, FISSN, CSCS, who was kind enough to mention King Orchards tart cherry juice during her presentation at the Runners Lounge.

Cheers!
Patty